Affiliate Disclosure

Our Commitment to Transparency

At Allanhartley (allanhartley.co.uk), we believe you have the right to know exactly how this website operates and how it generates revenue. This page explains our affiliate relationships in plain, straightforward language so you can make fully informed decisions about the content you read here.

What Are Affiliate Links?

Some of the links on allanhartley.co.uk are affiliate links. This means that when you click on a link to an online casino or gambling operator featured on this site and subsequently register an account, make a deposit, or complete another qualifying action, Allanhartley may receive a commission or referral fee from that operator at no additional cost to you.

Affiliate links work through a tracking system. Each link contains a unique identifier that allows the operator to recognise that a visitor arrived via allanhartley.co.uk. The price you pay, or the bonus you receive, is never affected by this arrangement.

How Allanhartley Earns Revenue

Allanhartley is run by James Whitfield and is funded primarily through affiliate commission arrangements with licensed UK online casino operators. These commissions are what allow this website to research, write, and maintain detailed casino reviews free of charge for readers. Revenue models used may include:

Revenue share: A percentage of the net revenue generated by referred players over time.
Cost per acquisition (CPA): A one-time fixed fee paid when a referred user completes a qualifying action such as a first deposit.
Hybrid deals: A combination of revenue share and CPA arrangements.

Does This Affect Our Reviews?

No. Affiliate relationships do not influence the content, ratings, or recommendations published on allanhartley.co.uk. James Whitfield maintains full editorial independence over every review, comparison, and piece of content published on this site. Casinos are assessed on their own merits, and negative findings are reported honestly regardless of whether an affiliate relationship exists.

Operators cannot pay to receive a higher rating, a more favourable review, or a recommended listing. If a casino fails to meet the standards expected of a responsible, player-first platform, it will be rated accordingly. Affiliate fees are never accepted in exchange for editorial bias.

Our Review Methodology

Every casino reviewed on allanhartley.co.uk is evaluated using a consistent, structured methodology. James Whitfield draws on direct experience testing platforms alongside extensive industry research. Key areas assessed include:

Licensing and regulation: All recommended casinos must hold a valid licence issued by the UK Gambling Commission (UKGC).
Game selection and software quality: Range, variety, and the reputation of game providers.
Bonus terms and fairness: Wagering requirements, maximum win caps, and overall value for UK players.
Banking options: Deposit and withdrawal methods, processing times, and any associated fees.
Customer support: Availability, responsiveness, and quality of support channels.
Responsible gambling tools: Availability of deposit limits, self-exclusion options, and links to support organisations.

About James Whitfield

James Whitfield is the author and owner of allanhartley.co.uk. With years of hands-on experience reviewing and analysing online casinos for the UK market, James applies rigorous and objective standards to every piece of content published on this site. His goal is to provide GB players with accurate, trustworthy information that genuinely helps them find safe and enjoyable places to play online.

Questions About This Disclosure

If you have any questions about our affiliate relationships, how we earn revenue, or how our reviews are produced, please do not hesitate to get in touch. You can contact James Whitfield directly through the contact page on allanhartley.co.uk.

Last updated: 2026

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